Rene Hefner, Sales Enablement Manager for Getty Images in Sydney, manages the company’s investment in sales tools such as Eloqua, LinkedIn, Visme and Seismic as well as the global sales training for these tools. He is also part of the Lead-generation team where his role is to look after the Lead Scoring automation based on Customer Demographics and Behavior via Eloqua. While at Getty Images, he received both the Grow Award, awarded by CEO and Co-Founder Jonathan Klein for outstanding work and the Spot Award for overachieving targets for 6 consecutive months.
Rene has more than 10 years of entrepreneurship to the table with more than 20 won awards and campaigns created for clients like Volkswagen, Audi, Plus.de, Schwan-Stabilo, Cisco, Lindner Hotels & Resorts, Scandlines, apetito, Joop!, Colgate, Mercedes Benz and many more.
Rene Hefner, Sales Enablement Manager at Getty Images describes the journey to a fully integrated sales and marketing alignment using Oracle’s Marketing Automation platform Eloqua in conjunction with Salesforce and Seismic. Look behind the curtain and at the path of Getty Images’s way to a full integration for its 700 Users and how it is […]