An experienced Silicon Valley B2B marketer, Phyllis has worked across multiple marketing disciplines in both large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for both brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At SiriusDecisions, Phyllis will help clients with content and communications innovation as well as process and program strategy and development.
Prior to joining SiriusDecisions, Phyllis held multiple marketing leadership roles at Oracle, including M&A communications and business unit marketing management, and global campaign programs for the overall Oracle brand story, big data and business intelligence, C-level programs and enterprise performance management and architecture. She also built demand generation teams at Anaplan and Castlight Health, managed corporate PR and executive communications at Hyperion, as well as corporate marketing for the Harris corporation.
Signs of the Times in B-to-B Marketing and Sales Demonstrating to buyers that we understand their needs through the content we share in every marketing and sales interaction is the key to business growth and buyer engagement. In this keynote, SiriusDecisions Content Strategy and Operations Service Research Director Phyllis Davidson will share new benchmark data […]