Kathleen Pierce, Director, Content Operations, Illumina – Kathleen has more than 20 years of experience in life sciences and high tech industries. Her teams are helping Illumina develop a universal content strategy that activates buyers and integrates with sales methodology. Other priorities include driving company alignment on customer definitions and automating systems to deliver personalized content to employees and customers alike.
MIT and Forbes call Illumina one of the smartest companies in the world because it has “innovation in its DNA.” But unchecked innovation in a fast-growing global company leads to chaos. Find out how Illumina increased its horsepower by building a content engine with a strong framework of compliance, coordination, and automation that enables sales […]