Quick Win: Technology & Life Sciences Customer Success Stories

Room: Imagine

Hear from Blackbaud and Experian in this Quick Win breakout session.

Quick Win:  Using Seismic to Create Implementation Success

Blackbaud believes the world will be a better place when good takes over. Blackbaud’s mission is to provide software, services, expertise, and data intelligence that empowers and connects people to advance the social good movement. Blackbaud knew that their sales reps were used to “drinking from the firehose” when it came to new tools for them. Instead of continuing the “old” way of rolling out new tools a decision was made to strategically think about how to implement Seismic to over 600 sales and marketing associates. Through a staged approached along with critical buy in from sales leadership, Blackbaud was able to get up and running on Seismic within one quarter. Initially starting with their Arts & Culture department, sales managers of other teams noticed the increased success of Arts & Culture sales associates using live-send data and their ability to close deals faster. Learn how Blackbaud changed the way they thought about implementations along with how they:

  • Created a strategic rollout plan team by team
  • Used a Seismic governance model to implement success
  • Used custom built reports to create excitement, executive buy in, and competition among teams

Quick Win: Empowering and Aligning Globally through Sales

Ten years ago, sales enablement at Experian all started with a Word doc that sales had to use a keyword search to find answers they were looking for. Fast forward to today and sales reps in 37 countries have only relevant, customized content out of 10,000 documents served right to them. Dan Zyrek will guide you through Experian’s journey of establishing a sound sales enablement practice in a complex organization, how you can learn from this evolution, and get your own quick win at your organization

 

Breakout Session Technology & Life Sciences Quick Wins