Keynote Speaker: Phyllis Davidson, SiriusDecisions

Room: The Edge

Signs of the Times in B-to-B Marketing and Sales

Demonstrating to buyers that we understand their needs through the content we share in every marketing and sales interaction is the key to business growth and buyer engagement. In this keynote, SiriusDecisions Content Strategy and Operations Service Research Director Phyllis Davidson will share new benchmark data on how marketing teams are faring in their efforts to successfully manage and deliver audience-focused content. Learn how much content is being mapped to audience and buyer journeys; investment levels in content asset development, audit, and technology, and how teams are addressing skill gaps to support a new approach to content. Attend this Seismic Shift keynote and hear how organizations like yours are transforming their content ecosystems to take on the audience-centricity challenge.