Optimizing The Tech Stack For Marketing And Sales Enablement

Room: The Edge

Rene Hefner, Sales Enablement Manager at Getty Images describes the journey to a fully integrated sales and marketing alignment using Oracle’s Marketing Automation platform Eloqua in conjunction with Salesforce and Seismic. Look behind the curtain and at the path of Getty Images’s way to a full integration for its 700 Users and how it is getting there with the help of Seismic. Get a taste of the past, where they stand today and what lays ahead of them in the future of their Sales and Marketing alignment via Seismic.

  • Learn how Salesforce and Eloqua are bridged into Seismic
  • Unifying workflows into one centralized place
  • Glance at an sales focused workflow with marketer influence